Inside the Brains: the story behind the campaign
In a special edition of Studio Sandvik, senior leaders Björn Roodzant, Nadine Crauwels and Mattias Nilsson discuss the ideas behind the Brains campaign and the role shared knowledge can play in manufacturing.
What challenge is the Brains campaign designed to address? Why is this campaign important now? And how does it connect to the vision Sandvik has for the future of manufacturing?
EVP Communications and Sustainability Björn Roodzant discusses the campaign's purpose and key message, while Business Area Presidents Nadine Crauwels and Mattias Nilson share their perspectives on the opportunities ahead for the industry.
The episode also takes viewers to IMTS in Chicago, where the campaign is on display at one of the world's largest manufacturing trade shows.
Watch the episode for a closer look at the ideas behind the Brains.