Jessica Alm - Strengthening the brand

How will you make a difference?

"The Sandvik brand is a very strong asset already today, but as competition keeps getting tougher, the values and uniqueness it is carrying are becoming increasingly important. We will make sure we continue to differentiate the brand and communicate its uniqueness – for customers, employees, share­holders and partners, as well as for future colleagues. Another focus area will be internal communication to bring about commitment and understanding of our change and development projects."

How does communications tie in with the Sandvik spirit?

"People in our company work with great passion and loyalty. They are doing a wonderful job. I strongly believe in the power of communication when it comes to joining forces toward a common goal. It's easier to focus on the right things and take initiatives if everyone understands our vision and the direction we are taking."

What are your greatest challenges?

"We have a number of strategic change programs where we need internal commitment to succeed."

What is the best thing about working for Sandvik?

"There are so many competent people with a strong passion for
what they do. I love the work!"

A few facts

Jessica completed her studies at the University of Uppsala in 2001 and has worked with communications ever since. She started out at the University of Agricultural Sciences, where she worked until 2006. The next step was a position as communications officer at one of Sandvik's business areas, working with strategy and change communication. Prior to her current appointment, she was in charge of ­communications and marketing at Sandvik Coromant.