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Purpose and core values

Our purpose

We make the shift – advancing the world through engineering

We are forward thinkers, driven by our passion to continuously innovate smarter solutions and enable important shifts.

Our role is clear – through every action, every day, we make the shift and advance the world through engineering.

Read more about our purpose

Our core values

Our core values are the soul of the company. They guide us in our actions and daily business decisions. Below you can learn more about what they mean for us as an organization and as individuals.

  • Customer focus

    We are agile, decentralized and make decisions close to customers

    What the core values mean for us as an organization

    • We run our business in a decentralized manner with decisions and accountability close to customers.
    • We quickly respond to customer demands and adjust to changed market conditions.
    • We are customer-centric and constantly strive to exceed our customers’ expectations and enable them to excel in their business.

    What the core values mean for us as individuals

    • I ensure that my daily work adds value for our customers.
    • I am proactive and always have the expectations of our customers in mind.
    • I seek and respond to the true needs of our customers.
  • Innovation

    We are technology leaders, through innovation

    What the core values mean for us as an organization

    • We always strive for technology leadership through innovation and successful partnerships.
    • We apply our expert minds and collaborative ways of working to enable both everyday improvements and innovative shifts.

    What the core values mean for us as individuals

    • I have the courage to think in completely new ways and I embrace new perspectives.
    • I proactively share knowledge and experience.
    • I constantly seek to improve our ways of working.
  • Fair play

    We are ethical and compliant, dedicated to health, safety and sustainability

    What the core values mean for us as an organization

    What the core values mean for us as individuals

    • I always act in line with our high ethical standards and put safety first.
    • I always show consideration for the environment and the communities in which we operate.
    • I care about others and build relationships based on honesty, respect and trust​.
  • Passion to win

    We establish market leadership through empowered people, strong performance management and continuous improvements

    What the core values mean for us as an organization

    • We have a culture of execution and continuous improvements.
    • We are a transparent, high-performing organization with strong performance management.
    • We push boundaries and are passionate about ensuring our market leadership – aiming to be no. 1 or no. 2.

    What the core values mean for us as individuals

    • I am courageous, enjoy taking the lead.
    • I am determined to walk the extra mile.​
    • I set ambitious targets, deliver on my promises and collaborate when that is beneficial to improve efficiency and results.

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