Marketing
Digital Marketing Specialist, Platform and Content
MAIN RESPONSIBILITIES ：
Development and maintenance of processes and marketing platforms in China, enabling excellent customer experience and operational efficiency. To inspire and challenge existing ways of working and implementing new marketing technology. Continuously optimize the marketing platforms and configure diverse marketing channels to conduct various marketing activities.
Be the Marketing platform expert in China
Improve website traffic and visibility through continuous optimization of the marketing platform, as well as search engine optimization efforts
Work closely with the global marketing Operations team to make sure the web functions to be in place on time.
As the owner of a marketing platform, closely collaborate with other digital marketing tools and channels, actively participate and support the overall digital marketing strategy, including automated marketing, social media marketing, and SEO/SEM, etc.
Work at the intersection of Sales, Marketing and Technology, as the owner the platform in local, continue to:
1) understanding the user experience on the marketing platform and providing practical recommendations and driving the improvement process to support local marketing activities.
2) optimize customer experiences, plan and execute online promotion activities, collect feedback to continuously improve the user experience.
3) regularly analyze website performance, evaluate effectiveness, and adjust strategies based on the analysis results.
- Prioritize user needs, collect user feedback, and work with global marketing operation architects and local IT to develop long-term strategies and roadmaps for China market.
- Acts as owner (and/or coordinator) for platforms/applications supporting Marketing processes.
- Coordinates and secures platforms/systems/data-sources are aligned and supporting the business processes
- Ensures a global perspective and implementation in terms of functionality, architecture and solutions.
- Initiates development projects together with process owners or other stakeholders.
- Ensures necessary activities are addressed from requirements to implementation (test, training, communication, etc).
- Coordinates marketing requirements consolidation on other systems outside marketing (e g CRM, EBP).
- Handles contacts with external suppliers of marketing platforms.
- Responsible for roadmap for marketing platforms (part of), including identifying and setting roles/responsibilities
Acts as speaking partner for process owners and functional managers to:
- Identify, define and drive the need for new tools/data and ways of working within marketing
- Develop and improve existing services/functionality/processes
- Secure high quality, efficiency and global view
- Benchmarking and trend scanning
- Inspire, trigger and continuously develops the marketing efficiency.
Projects
- Acts as a project leader for prestudies, minor development- and implementation projects identified on roadmaps and strategic initiatives.
- Participates as Marketing rep in projects managed by other functions.
General
- Drive, communicate and create awareness in the organization about digital first and the user experience online in our digital offer.
Processes
- Identifies, maps and documents processes with Sandvik Coromant Marketing. Includes in some cases process ownership.
REQUIRED COMPETENCIES：
- University degree or equivalent experience
- 3-5 years experience in working with digital marketing and/or IT
- Holistic view, still with high focus on deliveries
- Overall understanding of Sandvik Coromant marketing (and sales) processes
- Strategic and developing thinking
- Be marketer, digital marketing understanding and knowledge, data analysis capability
- Business mindset and basic business knowledge
- Knowledgeable of Web functionality, architecture and solutions
- Interested in IT and IT trends
- Fluent in English, both verbal and written
- Proactive, communicative, networking