Channel Marketing Professional

Jun 17
United States of America
Mebane, North Carolina
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Channel Marketing Professional, Americas

Location: Hybrid - Mebane, NC

About the Company: Sandvik Coromant is part of the global industrial engineering group Sandvik, and is at the forefront of manufacturing tools, machining solutions and knowledge that drive industry standards and innovations demanded by the metalworking industry now and into the next industrial era. Educational support, extensive R&D investment and strong customer partnerships ensure the development of machining technologies that change, lead and drive the future of manufacturing. Sandvik Coromant owns over 3,100 patents worldwide, employs over 7,900 staff, and is represented in 150 countries.

Our Culture: At Sandvik Coromant we work with our customers and employees on shaping the future together. Guided by this vision, we constantly aim to push boundaries of what’s possible. Our people are behind the strength of our brand, the quality of our products and the future of our business.

Employees at Sandvik Coromant are part of a true global team. We’re available in 150 countries with more than 8000 employees helping customers all over the world. As such, we value the diversity of our teams and work hard to make sure our company is inclusive and embraces the unique perspective and At Sandvik Coromant we believe that empowered people thrive in their teams, uplift each other, and eventually turn into leaders themselves. Our leadership model is there to make you excel and be the driver of change we need. Sandvik Coromant encourages life-long learning and invests heavily in trainings, programs, and courses. We believe that by helping employees grow, we secure a sustainable future for us all. Sandvik Coromant also wants to have a positive influence in the communities around the work where we are active. Our platform for projects in sponsorship and community involvement includes involvement in children and youth, education and skills, and health and wellbeing programs.

About the role: We are hiring for a Channel Marketing Professional to work a hybrid schedule in our US Headquarters in Mebane, NC. This marketing generalist role is specialized within our Channel Partner segment including distributors, machine tool partners and select schools and university programs. The Channel Marketing Professional is accountable for the execution of Channel partner marketing strategy, activities and programs throughout the USA, Canada, Brazil and Mexico. The candidate will actively collaborate and support Local Business Plan (LBP) with internal stakeholders to engage authorized channel partners in digital marketing activities that increases mindshare, customer reach and the overall partnership experience.


  • Execute Channel and business partner (Machine Tool Builders/Distributors, Education, Associations) marketing activities to drive growth, engagement and collaboration in the USA, Canada, Brazil and Mexico

  • Ownership of engagement via Marketo for Channel partners as related to promotions, notifications, campaigns, product launch, training (including any other requirements in support of internal stakeholders directly related to Channels) as well as Machine Tool Solution partners as well as Education & Association partners

  • Content creation and adaptation for Channel partners (digital and traditional collateral including brochures, flyers, banners, ads, etc.)

  • Ownership of the Sandvik Coromant Partner Portal content upload, management and maintenance

  • Coordinate social media programs and posts, in collaboration with the Global Marketing Content team for localizing and adapting for Channel partner use in support of product launches, quarterly campaigns or ad-hoc

  • Coordinate partner events in collaboration with internal stakeholders

  • Monitor campaign performance, report results and learnings on a regular basis, and use insights to adjust and optimize programs

  • Collaborate with cross-functional teams across the Americas to gain feedback and keep them informed of activities pertaining to their areas of responsibility

  • Own the marketing database and contact lists, ensuring the highest data quality and compliance with email regulations such as CASL and GDPR

  • Collaboration in development of Go-To-Market marketing plans for Level 1 and Level 2 Channels

  • Collaboration with internal stakeholders to support the marketing of the Sandvik Coromant website to drive engagement and conversion

Other activities

  • Continuous improvement, passion and curiosity to gain new skills and knowledge about marketing trends & solutions, business knowledge to support our business results and continuous improvement

  • Successful communication and relationship development with key stakeholders, locally and globally, supporting sales & marketing alignment and idea sharing for success

  • Actively work for a digital approach, supporting channel awareness & understanding around digital marketing & sales. Consultative approach and skills in educating partners on benefits and measurements

  • Drive and apply Sandvik Core Values and Code of Conduct in all business and personal dealings, drive team to adopt and apply the Safety first culture, Code of Conduct and Core Values at all times

Required Competencies

  • Adobe Creative Cloud solutions including Photoshop, and InDesign

  • Working knowledge of Marketo

  • Strong work-ethic, genuine commercial interest, and continuous improvement attitude

  • Automation logic, including use of triggers, filters, tokens, and wait steps to ensure effective and accurate attribution across all lifecycle stages is preferred

  • Microsoft Office suite of solutions (Dynamics, Excel)

  • Ability to perform under pressure of multiple deadlines and competing projects, ad-hoc requests and short timelines

Required Experience

  • Proven track record of delivering results and managing change and relationships

  • Sales & Marketing planning preferably with partners or third parties

  • Agency or consulting background a plus

  • Creative design

  • Project management

  • Engagement and automation

  • Fluent in English. Spanish, Portuguese or French (writing proficiency) are an asset


  • Relevant University or College degree


Sandvik offers a comprehensive total compensation package including a competitive benefits package of health, dental and disability insurance, and a 401(k)-retirement savings plan. In addition, we provide opportunities for professional competence development and training, as well as opportunities for career advancement.

How to apply

For immediate consideration, please apply online at and apply to the “Channel Marketing Professional” position, JO R0054428.

Coromant is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Any applicant who, because of a disability, needs accommodation or assistance in completing an application or at any time during the application process should contact Human Resources at Sandvik also provides reasonable accommodations to employees with disabilities consistent with its obligations under the law.

Deadline: Jun 17
Job-ID: R0054428

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