Digital Marketing Specialist

Job overview

  • Deadline: Not set
  • Country: China
  • Location: Beijing
  • Job-ID: R0026402
  • Job category: Marketing
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  • Develop, execute and manage digital marketing campaign, paid search and social media
  • Increase customer reach and customer engagement, generate leads and strengthen brand awareness and brand position
  • Analyze, evaluate and optimiza performance based on reach, conversions and program costs
  • Develop SEM China
  • Develop social media platform and organic posts
  • Integrated marketing campaigns local execution and follow up
  • Plan, execute and monitor online customer engagement programs through our marketing automation platform (Marketo) and paid media campaigns to increase customer reach and customer engagement, generate leads and strengthen brand awareness and brand position
  • Stay on top of trends within the area of digital marketing
  • Ensure that planned and executed activities are carried out within the budget frame

Required qualifications AND SKILLS

  • Digital mindset, intuitive and creative thinking
  • Strong communication skills in Chinese and English, both written and verbal
  • Project and event management skills
  • Computer skills with emphasis on Microsoft Office
  • Experience of MS Dynamics
  • Experience of digital demand generation tools, such as Marketo (or similar marketing automation platform)
  • Experience of Google Analytics and Baidu Analytics
  • Hands-on understanding and hands-on experience of marketing, SEO, SEM, social media marketing and campaigning
  • Strong understanding of current online marketing concepts, trends, strategies and best practices
  • Ability to deliver on deadline
  • Highly motivated, ability to work independently, detailed oriented, organized and efficient
  • Team player: ability to work within a cross-border marketing team and other departments
  • Passionate about digital marketing and about winning and achieving results


  • Minimum 3 years’ experience in marketing, experienced in digital marketing, social media, Google Adworks, Baidu SEO, email campaigns


  • Education to degree level or equivalent, Business/Marketing or Communication based or a combination of experiences and verifiable successes that demonstrate a clear substitute for formal education

Deadline: Not set
Job-ID: R0026402

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