We maintain a multi-brand strategy with strong market-leading corporate brands in our different businesses.
The content and value of the Sandvik corporate brand derive primarily from the value of the constituent brands. In parallel, a significant share of the business operations go to market under the Sandvik corporate brand or use it as an endorser, adding values such as financial stability, sustainability and social responsibility. Sandvik is thus both a distinct corporate brand and a commercial brand for a part of our offering.
A leader and enabler of important shifts
The brand strategy aims to position Sandvik as a leader and an enabler of important shifts, advancing the world through engineering. We are a responsible and credible partner in the communities where we operate, characterized by a global presence, strong culture and great passion to continuously innovate smarter solutions.
Strengthening the brand
We work actively to strengthen the Sandvik corporate brand towards our various stakeholders. For customers, Sandvik offers solutions, products and services to enhance customer productivity, efficiency and sustainability. Premium partnerships and an ability to meet and foresee customer needs enhance the overall experience.
In the financial market, Sandvik is a strong and well-positioned brand. We will continue the agile drive for high shareholder value based on solid, sustainable and profitable operations.
For employees, Sandvik is a responsible employer offering a broad range of work assignments and development opportunities in an innovative, inclusive and global environment.
The ability of Sandvik to promote and drive innovation and digitalization to unlock large-scale value, combined with high ethical standards, is also for the benefit of society and the planet.